Kuching, 12 September 2014 – In conjunction with Malaysia’s 57th Merdeka Day, Astro has launched a nationwide blood donation drive to reinforce the message of ‘Unity Runs in Our Blood’. The #kitasama blood donation drive will be headed to its final stop at Plaza Merdeka, Kuching this 16 September starting 10am – 7pm and the public is invited to donate their blood for those in need. Both #kitasama blood donation drive and Negaraku campaigns will be taking place from 15 August 2014 till 16 September 2014.
Henry Tan, Chief Operating Officer of Astro said, “Our 2014 Negaraku campaign focuses on the uniqueness about being Malaysian which is expressed through the theme, “Unity Runs in Our Blood.’ A key event for for this Negaraku campaign is the #kitasama blood donation drive which emphasis that Malaysians are bonded to each other regardless of our multi-cultural, multi-lingual and multi-ethnic composition. On air, Astro will celebrate the unity and diversity of Malaysia through more than 140 programmes of which 48 are Premiere titles. At the same time, we would like to invite all Malaysians to share their Merdeka moments by using the hashtag #kitasama on social media”.
Dato' Dr Faraizah Bt Dato' Abd Karim, Deputy Director of National Blood Bank said, “We would like to thank Astro for inviting us to be part of the #kitasama blood donation drive which is also supported by a great line up of artists that will serve to heighten people’s awareness regarding this campaign. We would also like to take the opportunity during this Merdeka celebration to encourage more Malaysians to pledge themselves to be blood donors.”
Astro talent and personalities took time off their busy schedules to participate in the first #kitasama blood donation drive that took place at the Astro headquarters in Bukit Jalil on 12 August 2014. Asmawi Bakiri from Astro Arena mentioned, “I hope that we can touch more lives and rally together to help our fellow Malaysians who are in need of blood”.
Besides Kuching, the blood donation drive was also held in 6 other states including East Malaysia to encourage all Malaysians to donate their blood to the National Blood Bank Malaysia.
Viewers can log on to www.astro.com.my/Negaraku for the Negaraku content schedule starting as well as information on the #kitasama blood donation drive locations.